Stephen Yount Ascher, Jr.

Stephen Yount Ascher, Jr.


Stephen Yount Ascher, Jr.

Group Chairman & Chief Executive Officer, Miramar Brands Group, Inc.

Stephen Ascher, Jr., Group Chairman and Chief Executive Officer, is responsible for the long-term vision and strategic direction of Miramar Brands Group, Inc., The Crown Brands, Miramar®, Omnichanel™, American Riviera Brands, LLC and Omnichannel World, LLC.

Mr. Ascher originally founded The Crown Brands (Miramar, Sideout, King and Queen of the Beach, King and Queen of the Court, King and Queen of the Snow™ and Havuk™)  along the golden shores of California’s American Riviera at Miramar Beach in 1983.

From June 1983 until November 1997, Mr. Ascher served as Chairman of Sideout Sport, Inc.’s Board of Directors and served as its Chief Executive Officer and President since the Company’s formation.

From November 1997 through November 2003, Mr. Ascher served as Corporate Officer and Senior Executive Vice President, President of Sideout® and President of New Business Development for Cherokee, Inc. (Nasdaq:CHKE) after its purchase of the Sideout® brand.

In addition to his current role at Miramar Brands Group, Inc., Mr. Ascher is the original founder of Omnichanel™, Miramar®, The Crown Brands, Havuk®, and Sideout®.  Mr. Ascher is an investor and partner in the North American ownership of the Hang Ten® Brand, Cannabis Now Magazine, Hemp Magazine, Cannabis Aficionado Magazine and the San Francisco based Renaissance Park Corporation.

Mr. Ascher received a Bachelor of Arts degree in International Business from the University of California at Berkeley in 1984.

Mr. Ascher began his sports career as a ski racer for his hometown ski team at Mammoth Mountain, California.  He trained under Toni Sailer, his early coach and triple gold medal winner at the 1956 Olympic Games in Cortina, Italy.  During the summer of 1977, on a glacier at Whistler, BC Canada, Ascher at 14, won the 18 and under juniors division at the Toni  Sailer Summer Race Camp and soon after was invited to join the Mammoth Team.  After 8 years racing around the world, Ascher eventually hung up his skis and headed to Berkeley, California to get an education and play NCAA college volleyball.  From 1980-1984,  Ascher helped lead the Bears to a record 102-29 at the Club level as Captain and setter and two Club National Championships.

It was nearly forty years ago, there in Berkeley at his frat house, that Ascher originally designed the Sideout® and King of the Beach® logos and began Miramar®.

For 32 years, Mr. Ascher has been a member of Young President’s Organization/World President’s Organization (YPO-WPO) as a member of both the San Gabriel Valley and Global One Chapters. Mr. Ascher is a member of the YPO San Gabriel Valley 49’ers where he’s focused on family, skiing and golf with his close lifetime friends.

Mr. Ascher enjoys traveling, sports, and is an artist and photographer. He is passionate about reading, writing, health and wellness, skiing, heli-skiing, cross-country skiing, back country skiing, hiking, fly-fishing, mountain biking, golf, boating and surfing. Mr. Ascher is deeply spiritual and Catholic.  Ascher enjoys spending time with his grown children, family, two golden retrievers Cody and Knox and friends.

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