It’s all about the experience. Whether it’s the Museum of Ice Cream or a pop-up shop in Venice Beach, consumers love to touch, smell, taste and fully immerse themselves in products. The department store Sharper Image pulled that off masterfully in the 1990s with cutting-edge electronics displays, and more recently footwear maker Timberland created a full-on terrarium experience inside their store in Manhattan. And later this year, fashion icon Tyra Banks has plans to open a modeling theme park called Modelland to bring the catwalk to the mall masses.
20 March, 2019 / 0 Comments