14 Jan Kohl’s Extends Elle Line into Home Décor
Lagardère Active and Kohl’s have entered into a multi-year licensing deal to expand the retailer’s Elle-branded lifestyle products into a range of home décor, inspired by its sister publication Elle Decor. This is the first retail partnership for the Elle Decor brand.
The exclusive Elle Decor range for Kohl’s will feature home and domestic products, including decorative pillows, frames, accent items, candles and holders and small furnishings. The line will retail from $9.99 to $149.99.
This September, the collection will hit approximately 350 Kohl’s stores and Kohls.com.
“The expansion of our Elle-branded lifestyle collection into the home category leverages the strong equity from an existing brand and increases its penetration across the store,” says Don Brennan, senior executive vice president of Kohl’s Department Stores. “We continue to differentiate Kohl’s with exclusive, world-class partnerships and remain committed to growing market share.”