11 Mar Cannabis Now Expansion Continues As Media Company Launches Range Of New Initiatives
LOS ANGELES, March 7, 2019 /PRNewswire/ — Cannabis Now, the groundbreaking media outlet with a wide audience of cannabis enthusiasts announced today the planned opening of a branded retail and wellness experience in Los Angeles, CA on April 19th. The Cannabis Now experience is designed to extend the company’s mission of enlightening, educating and immersing those well-versed in cannabis as well as those new to the cannabis lifestyle.
The Cannabis Now retail experience explores all elements of the cannabis, cannabinoid, and hemp plant through contemporary products, elevated tools and stylish clothing. Cannabis Now‘s 2800 square foot retail space will be part curated retail and part educational experience, focusing on a rotating roster of wellness brands that operate store-in-store pop-ups to educate consumers about the benefits of their brands and products; from the visitor hoping to learn about the benefits of cannabis for the first time to the devout user looking for the latest innovation. The street facing space on La Cienega Boulevard will welcome guests with calming plant-life and luxury finishes that will evoke both the dynamic and healing properties of the cannabis plant.
Cannabis Now will design and curate the experience with retail consultant, Louis Terline (co-founder of OAK), and its world-class global brand management partners, Miramar Brands Group, Inc. (“Miramar”), known for its global expansion of the ELLE and ELLE Decor brands in the media space. Cannabis Now customers will be able to interact and learn at their own pace and comfort level with dedicated sections for wellness, beauty, lifestyle, objects, home and fashion. Retail partners slated for the launch include, Lord Jones, Foria, Apothecanna, and Eaze Wellness, as well as Cannabis Now’s own new line of vaporizers and full spectrum hemp oil produced by G Pen. The store will not sell THC products.
The store-in-store pop-ups will be open for demonstrations and product launches with fully educated staff to guide consumers through each experience. Also, part of the environment will be a permanent aromatherapy installation by True Terpenes, which will have cannabis extracts available for scent “tasting.”
“After 10 years as a leader in the cannabis media space, we are excited to bring our take to this first in its kind consumer and educational focused experience,” said Cannabis Now CEO and Founder, Eugenio Garcia. “We look forward to the disruption of traditional cannabis branding which includes this new form of experiential retail.”
Stephen Ascher, III, Miramar’s President added “We’re excited to apply our global experience and expertise in the media space to Cannabis Now that has created over $5 Billion in annual retail sales for our partners. We have exciting announcements to make in the months ahead, and we’re thrilled to be working closely with Eugenio on this project.”
In addition to the retail expansion, Cannabis Now is launching the first SXSW™ Official hemp event, the 2-day activation HEMP TODAY, on March 12 and 13th in Austin, Texas. During the two-day educational activation, HEMP TODAY attendees will enjoy: panel discussions with professional athletes & leading industry experts, film screenings, live musical performances, interactive experiences, exclusive lounges, giveaways, charging stations, product launches and terpene education.
Live performances in the evening will be headlined by Curren$y and Devin the Dude. The activation is open to the general public age 21+ from 1pm – 12am on March 12th and 12pm – 12am on March 13th as an official SXSW event at THE VENUE on 6th street. This event is not associated with the retail store.
The Cannabis Now retail store at the Beverly Connection is the flagship store in a plan to roll out more stores in the next two years in landmark locations. The expansion is part of Cannabis Now’s seed financing led by Tress Capital.
The Cannabis Now store will open on April 19th to coincide with the annual cannabis celebration of 4/20. The store will be located at 8495-A W. 3rd Street, Los Angeles, CA 90048
ABOUT Cannabis Now
Founded in 2010, Cannabis Now Media focuses on the most relevant news, political happenings, cannabis legislation, horticultural advancements, social change, economic trends and medical marijuana information available today. By including only responsible cannabis news coverage, our goal is to enlighten, educate and entertain by providing the information you need to stay informed and on the cutting edge of industry innovations. Cannabis Now magazine is the only cannabis focused publication with distribution nationwide in all major airports. Cannabis Now’s social community is over 4.2 million.
ABOUT Miramar Brands Group
Founded in 2003, Miramar Brands Group (MBGI Omnichanel), a pioneer in end-to-end supply chain strategies, brand creation, brand management, new medias and entertainment. MBGI, headquartered in Los Angeles, California and New York City, NY, is focused on global consumer goods brand management and building the brands, blockchains and supply chains of the future. MBGI’s executive team has over 50 years of combined experience in the development, marketing and manufacturing of some of the most powerful brands in the world. MBGI and its executives have pioneered industry leading end-to-end strategies including omnichanel direct sourcing, retail direct, direct to consumer, supplychain, blockchain and AI strategies for clients throughout the world.
MEDIA CONTACT
Darren Gold & Elana Weiss
The Rose Group
(310) 418-2188
darren@therosegrp.com / elana@therosegrp.com
SOURCE Cannabis Now
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