ELLE Retrospective

Miramar Brands Group, Inc. (“MBGI”) founded on Miramar Beach in California in 2003, is a leading global, privately held independent brand management, licensing, consulting, celebrity, digital and media marketing and design company. MBGI’s is focused on the innovation and expansion of retail and consumer brands through simplifying the global blockchains and supply chains.

MBGI and its executives originally founded The Crown Brands in 1983 at Miramar Beach, which include the Miramar®,  King of the Beach®, Queen of the Beach®, King of the Court®, Sideout®, King of the Snow® and King of the Course™ brands.

Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by encouraging brands, media companies, individuals, retailers, corporations, celebrities or entertainers to think and act differently about how they connect in our new global world. After all, today is all about how brands and retailers can keep up with needs of its customers and grow the base. There are major trends reshaping the retail landscape and there are actions we believe brands and retailers must take if they are to ride the wave instead of being swept away.

Drawing on our research and experience working with companies across the global retail sector, we believe that five trends will have a significant impact on the industry: demographic changes, multichannel and mobile commerce, personalized marketing, the distribution revolution, and emerging retail business models. Each trend is powerful on its own, and collectively they will redefine what it takes to be a successful brand. The economics of this networked society are already staggering. A McKinsey report studying thirteen of the worlds most advanced industrial economies found that $8 trillion is already being spent through e-commerce. Every minute of every day in 2014, 3 billion Internet users in the world sent 204 million e-mails, uploaded 72 hours of new YouTube videos, made over 4 million Google searches, shared 2,460,000 pieces of Facebook content, downloaded 48,000 Apple Apps, spent $83,000 on Amazon, Tweeted 277,000 messages, and posted 216,000 new Instagram photos. What used to be a “New York” minute is now today’s “Internet minute” and today’s Internet minute makes New York seem like a sleepy village.

MIRAMAR’s executive team has over 50 years of combined experience in developing, marketing and manufacturing some of the most powerful brands in the world.

Brand Partners, Current & Past Clients & Brand Management Projects:

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