MIRAMAR® has over three generations of brand management, marketing and licensing experience around the globe.  MIRAMAR® brings world-class assets, experience, global retail media networks and reputation to any situation having engineered many industry-leading transactions.

Today, MIRAMAR® management, its brands, clients and related services have led to over $5 Billion in annual retail sales around the world.  Miramar’s global activities have provided jobs, sports and entertainment to over 1 million people in the Americas, EMEA and ASEAN countries.

Here at MIRAMAR®, your IP, assets, and brands are more than just a logo, name or slogan. Your brand is the entire experience your prospects and customers have with your company, product or service.

Brand strategy defines what you stand for, the promise you make, and the personality you convey.  Your brand lives in every day-to-day interaction you have with your market.

More Brands Turn to Us™ for retail media networks, content-led brand management, innovative marketing, design,  strategy and leadership in today’s global economy.

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MIRAMAR® is at the forefront of a new expansion for consumer brands worldwide, with retail media networks and partners previously only dreamt of. Our focus is on brand management and development, end-to-end supply chain solutions, social media and web site traffic growth, strategic marketing, design and the building of scalable and recurring sales revenue.

MIRAMAR® provides its clients with a full suite of strategic consulting options, including business plan and sales strategy development, global brand management, communications and crisis management. At MIRAMAR®, we have developed an omnichannel approach to your IP.   We encourage brands, individuals, corporations, celebrity or media brands to “think differently” about how they connect in our new global world.

MIRAMAR®, headquartered in Los Angeles, California, is a privately held brand management and marketing company founded by Stephen Ascher, Jr.  Mr. Ascher is also the founder and creator of Omnichanel™ and The Crown Brands, Miramar®, Sideout®, King of the Beach®, King of the Court®, Queen of the Beach®, Queen of the Court™, King of the Snow™, King of the Grass™ and Queen of the Grass™ and, The Havuk™ brands.

Welcome to the future of branding, where More Brands Turn to Us.

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MIRAMAR, means “sea-view” or “sea sight” from mira (“watch”) and mar (“sea”). Staying true to the philosophy by which it was founded, every MIRAMAR® brand, client and partner is cared for in a special way.

Our mission is to become the number one brand management company and agency for our global clients. To accomplish this, we pledge to continue delivering the best product; striving to sustainably build upon our global transaction experience, partnerships, and technological advances while pushing the limits on what we can learn each and every day together.


Our latest research shows that brands need to nurture customers for at least two years before securing commitment. The first year is devoted to building trust; the second, to strengthen the relationship. After that, brands reach what we call the “relationship tipping point,” when trust matures into a strong relationship and customers first show commitment to a brand.

And the story doesn’t stop there . . . We also found that the biggest incremental change in customer spend happens even further down the road – at the 5+ years stage. Similar to the relationship tipping point, this “revenue tipping point” occurs when the revenue value of a customer increases dramatically relative to a brand’s investment in that customer. We’re talking about the intersection of brand trust, relationship and spend – and it takes at least half a decade to get there.

In today’s business environment, time can be an eternity. But there are steps you can take to accelerate customer progression to the tipping point.

More specifically, our research shows that in order to move buyers along the customer journey, marketers need to focus their attention on three key elements. You need to:

  1. Build customer trust and commitment. Start by understanding the critical factors that drive customer commitment and how to best fulfill emotional needs for your customers. Successfully promoting your brand identity is a complex process that includes company ethics, transparency and the ability to efficiently and effectively deliver your brand promise.
  2. Meet functional needs to improve the customer experience. The customer experience you deliver must reflect the brand promise you establish in Step 1 – and it must be relevant ongoing, consistent, meaningful and mutually-rewarding. To accomplish all that, you’ll need to develop an integrated omnichannel experience, and you’ll need to use customer data deliberately, so you can deliver messages that are reliable, considerate and relevant. Once you do, you’ll start building the kind of credibility that matures into brand loyalty.
  3. Enable customer momentum by delivering a frictionless customer journey. The omnichannel experience you offer must include a variety of on- and off-line channels so customers can start, stop, rejoin and jump engagement levels, carving out their own highly individualized paths to purchase – and then ideally, continuing on to help build a community around your brand.

We’ve found that when brands routinely fulfill all three steps above, ROI improves significantly. Think of it as a three-way street: ROI comes at the intersection of journey, experience, and commitment.  And the real payoff is an exceptional brand experience, as our data tells us that a committed customer spends 1.5 times more, on average than a customer who is not engaged.

The most successful and preferred brands globally are those that fully understand these connections. They know that building trust is fundamental to securing a committed brand relationship.

Headquartered in Pasadena, California, Miramar Brands Group, Inc. (“MBGI”) aims to help nurture and expand its partners, retail and consumer brands worldwide. MBGI is a leading global, privately held independent brand management, licensing, consulting, celebrity and media marketing and design company.

MBGI and it’s executives and agents worldwide have executed global license agreements and strategic partnerships that today exceed $5 Billion in retail sales annually.

We are in the middle of the biggest and most profound transformation in the history of retailing, being driven by the disruptive dynamics of a Pandemic and by the most powerful consumers in history, facilitated by technology, the power of the Internet and our connected omnichannel world. Retail is being driven by globalization, essentially the powerful connection of the entire planet. So not only is this a time of opportunity for businesses to fundamentally transform their strategies and business models to serve this newly empowered consumer, it’s an absolute necessity. Those who do not change will disappear.

The economics of this networked society is already staggering.  A McKinsey report studying thirteen of the worlds most advanced industrial economies found that over $8 trillion is already being spent through e-commerce.

In 2014, 3 billion Internet users in the world sent 204 million e-mails, uploaded 72 hours of new YouTube videos, made over 4 million Google searches, shared 2,460,000 pieces of Facebook content, downloaded 48,000 Apple Apps, spent $83,000 on Amazon, Tweeted 277,000 messages, and posted 216,000 new Instagram photos.  What used to be a “New York” minute is now today’s “Internet minute” and today’s Internet minute makes New York seem like a sleepy village.

MBGI’s executive team has over 50 years and three generations of combined brand management experience in developing, marketing and manufacturing some of the most powerful brands in the world.

Brand partners, Client List, and Brand Management Projects:

• Lagardère Active Enterprises, Paris, France
• Hachette Filipacchi Presse, Paris, France
• ELLE®, North America, South America, and the Middle East
• ELLE® Decor
• Strategic Partners for ELLE Nurses Uniforms, Footwear and Accessories Worldwide
• Hang Ten® and Hang Ten® Gold, North America
 Cherokee Global Brands 
• Tony Hawk® Clothing
• Berkshire Hathaway
• Fruit of the Loom®
• Russell® Brands
• Spalding® 
• King of the Beach® and Queen of the Beach™ Brands Worldwide
• USA Volleyball 
• The US Open of Beach Volleyball
• Playboy
• Reyn Spooner
• Quiksilver, Inc.
• Home Dynamix for ELLE and ELLE Decor
• Li & Fung for ELLE and ELLE Decor Worldwide

Contact Us at contact@miramarbrands.com

Results speak for themselves, that is how Miramar Brands Group, Inc. (“MIRAMAR”) stands out from others.

MIRAMAR®, based in Los Angeles, California, is one of the first fully integrated brand management firms rooted in fashion, retail media networks, content-led brands and global consumer goods brand management.

Fashion, brands and retail media networks have always been the primary focus for MIRAMAR, the first brand management company to help  Elle magazine become  a global brand.  Retail media networks are the leading trend.  Almost every business, either in retail or otherwise, is now content-led.  Those companies that understand their values and communicate them clearly to the consumer will continue to further their durable competitive advantage.

MIRAMAR® was originally founded along the golden shores of California in Santa Barbara at Miramar Beach in 1983.  The Crown Brands are Miramar®, Sideout®, King of the Beach® and King of the Court®.

Today, MIRAMAR®  specializes as a  strategic brand management and consulting firm focused fashion, sports, brands and global retail media networks.

These networks include brands Miramar® owns, globally managed partners and brands with multiple retail networks, celebrities, media, events, licensing, mobile, digital, hard media, marketing and design.

We are in the middle of the biggest and most profound transformations in the history of brands, retailing and network communications.

There are three things businesses should be focused on.  Your brand, your brand and your brand.

Brands and retailers are operating in a post pandemic atmosphere driven by the disruptive and necessary dynamics of sustainability, a digital borderless nation,  AI, and the most powerful tech-obsessed consumers in history.

These dynamics are fuelled and facilitated by technology, the power of the Internet and today’s omnichannel world. The realities of this digital, omni-social world are driven by the resulting globalization of retail media networks that change hour by hour.  We are essentially in the midst of a powerful omni socio-economic tech driven connection of the entire planet.

Now is the time of opportunity for brands, retailers, businesses, celebrities and influencers alike to fundamentally transform their strategies and business models to serve this newly empowered, networked consumer.

Change is certain and also an absolute necessity to thrive. Those brands, individuals and properties that do not adapt will disappear.

Together with our global partners, we are creating the supply chains, block chains and retail media networks of the future.  Anything you can imagine is now real.

Our Services

Brand Management

MBGI’s’s executive team has over 50 years of combined experience in developing, marketing and manufacturing some of the most powerful brands and retail media networks in the world.

Brand Development, Licensing and Consultation

MBGI and it’s executives and agents worldwide have executed global license agreements and strategic partnerships that today exceed $5 Billion in retail sales annually.

Supply Chain

MBGI and its supply chain partners offer the most competitive industry rates. Our partners have factories placed around the world and we design and manufacture to any desired quality.

At MBGI we value our clients, workers, environmental sustainability, and quality. We offer competitive pricing and financing of up to 90 days.

Retail Partners

MIRAMAR’S retail media networks, content-led brands and partners are some of the most powerful in the world. Retail partners around the world include Kohl’s Corporation, Target Stores, Walmart Stores, K-Mart, HomeGoods, TJMaxx, Academy Sports, Dick’s Sporting Goods, Amazon.com, Bed, Bath & Beyond, Falabella, Sears Mexico, The Landmark Group, Tesco, Carrefour, Sports Chek and others.

Creative, Brand + M & A Services

MIRAMAR’S executive team have been involved with many of the industry’s significant transactions and we continue to further develop our brand management and retail media network practice for clients that need industry leading specialization in financial projections, valuations, sales and acquisitions.

Marketing, Social Media and Advisory Services

Our client list includes some of the most powerful brands, supply chain managers and retailers in the world.

Clients & Brand Partners, Past and Present

MIRAMAR® clients, brands and partners, past and present, include Lagardère News, Hachette Filipacchi Presse, ELLE, ELLE Decor, American Brand Holdings, Mikasa Sports, Spalding®, Russell Athletic, Quiksilver®, the Tony Hawk Clothing Brand, Cherokee, Hang Ten®, Dawn Patrol, Playboy®, Fruit of the Loom®, Sportworx, Reyn Spooner®, Li & Fung, Millworks, True Furniture, Home Dynamix, Jay Companies, Surya, Strategic Partners, Crest Mills, Miramar®, King of the Beach®, Queen of the Beach®, King of the Court®, Queen of the Court®, The Association of Volleyball Professionals (AVP), The Fédération Internationale du Volleyball (FIVB), The Amateur Athletic Union (AAU), The US Open of Grass Volleyball and others.