Results speak for themselves, that is how Miramar Brands Group, Inc. (“MIRAMAR”) stands out from others.
MIRAMAR®, based in Los Angeles, California, is one of the first fully integrated brand management firms rooted in fashion, retail media networks, content-led brands and global consumer goods brand management.
Fashion, brands and retail media networks have always been the primary focus for MIRAMAR, the first brand management company to help Elle magazine become a global brand. Retail media networks are the leading trend. Almost every business, either in retail or otherwise, is now content-led. Those companies that understand their values and communicate them clearly to the consumer will continue to further their durable competitive advantage.
MIRAMAR® was originally founded along the golden shores of California in Santa Barbara at Miramar Beach in 1983. The Crown Brands are Miramar®, Sideout®, King of the Beach® and King of the Court®.
Today, MIRAMAR® specializes as a strategic brand management and consulting firm focused fashion, sports, brands and global retail media networks.
These networks include brands Miramar® owns, globally managed partners and brands with multiple retail networks, celebrities, media, events, licensing, mobile, digital, hard media, marketing and design.
We are in the middle of the biggest and most profound transformations in the history of brands, retailing and network communications.
There are three things businesses should be focused on. Your brand, your brand and your brand.
Brands and retailers are operating in a post pandemic atmosphere driven by the disruptive and necessary dynamics of sustainability, a digital borderless nation, AI, and the most powerful tech-obsessed consumers in history.
These dynamics are fuelled and facilitated by technology, the power of the Internet and today’s omnichannel world. The realities of this digital, omni-social world are driven by the resulting globalization of retail media networks that change hour by hour. We are essentially in the midst of a powerful omni socio-economic tech driven connection of the entire planet.
Now is the time of opportunity for brands, retailers, businesses, celebrities and influencers alike to fundamentally transform their strategies and business models to serve this newly empowered, networked consumer.
Change is certain and also an absolute necessity to thrive. Those brands, individuals and properties that do not adapt will disappear.
Together with our global partners, we are creating the supply chains, block chains and retail media networks of the future. Anything you can imagine is now real.