Headquartered in Pasadena, California, Miramar Brands Group, Inc. (“MBGI”) aims to help nurture and expand its partners, retail and consumer brands worldwide. MBGI is a leading global, privately held independent brand management, licensing, consulting, celebrity and media marketing and design company.
MBGI and it’s executives and agents worldwide have executed global license agreements and strategic partnerships that today exceed $5 Billion in retail sales annually.
We are in the middle of the biggest and most profound transformation in the history of retailing, being driven by the disruptive dynamics of the most powerful consumers in history, facilitated by technology, the power of the Internet and our connected omnichannel world. Retail is being driven by globalization, essentially the powerful connection of the entire planet. So not only is this a time of opportunity for businesses to fundamentally transform their strategies and business models to serve this newly empowered consumer, it’s an absolute necessity. Those who do not change will disappear.
The economics of this networked society is already staggering. A McKinsey report studying thirteen of the worlds most advanced industrial economies found that over $8 trillion is already being spent through e-commerce.
In 2014, 3 billion Internet users in the world sent 204 million e-mails, uploaded 72 hours of new YouTube videos, made over 4 million Google searches, shared 2,460,000 pieces of Facebook content, downloaded 48,000 Apple Apps, spent $83,000 on Amazon, Tweeted 277,000 messages, and posted 216,000 new Instagram photos. What used to be a “New York” minute is now today’s “Internet minute” and today’s Internet minute makes New York seem like a sleepy village.
MBGI’s executive team has over 50 years and three generations of combined brand management experience in developing, marketing and manufacturing some of the most powerful brands in the world.
Brand partners, current clients, and Brand Management Projects:
• Lagardère Active Enterprises, Paris, France
• Hachette Filipacchi Presse, Paris, France
• ELLE®, North America, South America, and the Middle East
• ELLE® Decor
• Strategic Partners for ELLE Nurses Uniforms, Footwear and Accessories Worldwide
• Hang Ten® and Hang Ten® Gold, North America
• Cherokee Global Brands
• Tony Hawk® Clothing
• Berkshire Hathaway
• Fruit of the Loom®
• Union Underwear
• Russell® Brands
• King of the Beach® and Queen of the Beach™ Brands Worldwide
• USA Volleyball
• The US Open of Beach Volleyball
• Reyn Spooner
• Quiksilver, Inc.
• Home Dynamix for ELLE and ELLE Decor
• Li & Fung for ELLE and ELLE Decor Worldwide
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