Mossimo was founded in 1986 by Mossimo Giannulli on Balboa Island in Newport Beach, California. During his first year in business he grossed $1 million. The following year he made $4 million. In 1991, Mossimo expanded the line to include sweatshirts, knits, and sweaters. By 1995, the collection included women’s clothing and men’s tailored suits. After eight years in business, Mossimo, Inc. had grown into a multimillion-dollar lifestyle sportswear and accessories company.

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