The cornerstone of the magazine was its underlying tone of “irony in seriousness and seriousness in frivolity”. ELLE has democratised fashion. Its international roll-out began in the United States in 1985. ELLE is the world’s number-one fashion magazine network.

At ELLE, everything is about style, from the way a woman lives to where she travels and her taste in music, art, food, cars and technology. In the 80s, ELLE became a global brand with its first ready-to-wear collection launched in Japan. It was just one of so many collections to come.