News

April 27, 2010
MIRAMAR BRANDS GROUP ENGINEERS EXCLUSIVE RETAIL LICENSE WITH KOHL'S DEPARTMENT STORES FOR ELLE DECOR

 

 

 

April 27, 2010.  Pasadena, California. Pasadena, California based Miramar Brands Group, Inc.(MIRAMAR) is pleased to announce today that it has engineered an exclusive retail license agreement for  its clients, Lagardère Active Media and Hachette Filipacchi Presse (“HFP”) and its ELLE DECOR® brand with Kohl’s Department Stores, America’s largest Department Store.  The Official Launch for the ELLE DECOR® collection at Kohl’s will be for Fall 2010 in September.   Lagardère Active Media, based in Paris, France, is the owner of the ELLE DECOR® trademarks and logo used in connection with the French and international editions of ELLE DECOR® magazine. 

MIRAMAR is Lagardère Active Media’s exclusive Licensing and Merchandising Representative for North and South America.  MIRAMAR also engineered the highly successful retail license for the ELLE® Contemporary Collection with Kohl’s Department Stores, Inc. (NYSE: KSS), the largest Department Store in the US.

Lagardère Active Media produces some 260 magazines – including the world’s largest women’s fashion magazine ELLE and Parisian what's-hot-and-what's-not journal Paris Match -- in some 40 countries on five continents. Other titles in its portfolio include ELLE DÉCOR, Car & Driver, Metropolitan Home, Premier, American Photo, Cycle World, and Woman's Day. Lagardère Active also has radio stations and TV production operations. French conglomerate Lagardère SCA (Euronext Paris: MMB) owns the company, which formed as a result of the merger between Hachette Filipacchi Médias (print) and Lagardère Active (radio, TV, and digital holdings). Lagardère SCA is the largest magazine publisher in the world and the world’s third largest book publisher.

“We are very pleased to announce this exciting and exclusive new partnership between our client, Lagardère Active Media, and Kohl’s Department Stores for the ELLE DECOR® brand in the US.” said Stephen Y. Ascher, Jr., Chairman of MIRAMAR.  “We are also honored to continue in our long-term role as HFP’s and Lagardère Active Media’s exclusive Licensing and Merchandising Representative in North and South America.  We continue to work closely together in managing the highly successful Kohl’s relationship for the ELLE ‘Contemporary Collection’ and are extremely proud of Kohl’s recent award as Lagardère Active Media’s ‘Global 2009 Licensee of the Year.’  

We look forward to working closely together with our partners at Lagardère Active Media in building our growing relationship with Kohl’s as our exclusive new partner for the ELLE DECOR® brand in the US and the exciting upcoming launch in September 2010.”

 

 

 

 

 

 

FOR MORE INFORMATION CONTACT:

Eli Shechet at (626) 683-0001, eli.shechet@miramarbrands.com

Or

Stephen Ascher, Jr. at (626) 437-4661, stephen.ascher@miramarbrands.com