News

October 20, 2007
AMERICAN BRAND HOLDINGS, LLC. ANNOUNCES MIRAMAR REPRESENTATION FOR THEIR HANG TEN BRAND

 

Pasadena, California--October 20, 2007—American Brand Holdings, LLC., owners of the iconic surf brand Hang Ten, announced today that it has entered into an exclusive agreement with MIRAMAR Brands Group, Inc. (MIRAMAR), a privately-held, Pasadena, California-based company, to engineer strategic US Direct-to-Retail licensing opportunities based on the company’s distinctive brand identity.

The brand, with roots dating back to the early 60's, will combine with MIRAMAR’S success in managing and leveraging brand equities  to provide an exclusive range of licensed products. Stephen Ascher Jr., Chairman and Chief Executive Officer of MIRAMAR said, "We are truly honored to be working with perhaps the most influencial surf brand that ever existed. Hang Ten's distinctive brand identity and broad consumer awareness render the brand ideal for an industry breaking licensing partnership".

About ABH
American Brand Holdings (ABH) is a leader in the discovery, acquisition and marketing of iconic consumer brands. ABH specializes in reintroducing and repositioning orphaned iconic brands to new consumers and new markets through licensing, manufacturing and distribution strategies. Among its holdings, ABH owns the intellectual property rights to the world famous, original surf band, “Hang Ten” for the United States and Canada.

About Miramar Brands Group
Privately held, Pasadena, California based Miramar Brands Group, Inc. (MIRAMAR), with offices in Montreal, New York and Paris, is a world leader in the licensing, brand management and representation of established consumer brands globally.  MIRAMAR’s executives efforts and expertise have directly led to the generation of over five (5) Billion USD in annual retail sales of licensed products globally.  MIRAMAR’s leading clients include, among others:  Lagardère Active Media (Bourse: LGA.PA), Hachette Filipacchi Media (Paris), Hachette Filipacchi Media (US), ELLE, Road & Track, Car and Driver, American Brand Holdings, Hang Ten, Quiksilver’s (Nasdaq: ZQK) Tony Hawk Clothing brand and its Hawk Designs, Inc. subsidiary,  Russell Corporation, owned by Berkshire Hathaway (NYSE: BRK.A and BRK.B) and its Spalding division, Design Within Reach (Nasdaq: DWR), The Rays Group’s Split Clothing, Con Surfboards, Maui and Sons and others.  Among its holdings, MIRAMAR owns the worldwide intellectual property rights to the “King of the Beach ®,” and “Havuk ®” brands. MIRAMAR’s global retail partners for brands it owns or represents include among others, Kohl’s Department Stores (NYSE: KSS), Dick’s Sporting Goods (NYSE:DKS), Target Stores (NYSE: TGT), Wal*Mart Stores (NYSE: WMT), The Sports Authority , Sport Chalet (Nasdaq:SPCHA), Academy Sports, Big Five Sporting Goods (Nasdaq: BGFE), Costco (Nasdaq:COST), Chicks Sporting Goods and other leading specialty stores and chains throughout the world.