News
August 08, 2007
CAR AND DRIVER / ROAD & TRACK ANNOUNCE MIRAMAR REPRESENTATION
Pasadena, California--August 08, 2007—Hachette Filipacchi Media U.S. (HFM U.S.), announced today that it has entered into an exclusive agreement with MIRAMAR Brands Group, Inc. (MIRAMAR), a privately-held, Pasadena, California-based company, to engineer strategic global licensing opportunities based on the company’s prestigious automotive brands Car and Driver and Road & Track.
CAR AND DRIVER and ROAD & TRACK, two of the world’s most recognized automotive magazine brands with a combined audience of over 16 million readers of the print monthlies and millions more on the web sites, will combine with MIRAMAR’S success in leveraging brand equities to provide an exclusive range of CAR AND DRIVER and ROAD & TRACK products to include clothing, automotive accessories, jumper cables, oil, car organizers, mats, snow chains, tool boxes, sunglasses, emergency kits, stereo equipment, radar detectors, wiper blades and more.
Stephen Ascher, Jr., Group Chairman and Chief Executive Officer of MIRAMAR said, "CAR AND DRIVER and ROAD & TRACK’s tremendous consumer awareness, brand equity, trust, and unique perspective make the brands ideal for the delivery of sales, excitement and exclusivity to a retailer."
Nick Matarazzo, Executive Vice President, Group Publishing Director of HFM U.S. said, "Over the past 60 years, CAR AND DRIVER and ROAD & TRACK have been the leading automotive magazine brands extending from magazines to television, radio, the Internet and into branded events. By joining forces with the well-respected licensor MIRAMAR, we look forward to migrating the strengths of these brands onto yet another successful platform.”
About Hachette Filipacchi Media U.S.
Car and Driver and Road & Track are published by Hachette Filipacchi Media U.S. whose enthusiast brands reach over 50 million consumers in the U.S. Other Hachette brands include American Photo, Boating, Cycle World, ELLE, ELLE Decor, ELLEgirl, Flying, Home, Metropolitan Home, Popular Photography & Imaging, Premiere, Shock, Sound & Vision and Woman's Day. In addition to the print magazine, each brand has a digital edition and website. A number of Hachette brands have extensions in television, radio, mobile services and consumer branded events. Hachette Filipacchi Media U.S., Inc., the New York-headquartered subsidiary of Hachette Filipacchi Médias S.A., a wholly-owned subsidiary of Lagardère SCA, also includes book and custom publishing, integrated marketing, database and market research, as well as licensing. The Hachette website address is www.hfmus.com.
About Miramar Brands Group, Inc.
Privately held, Pasadena, California based Miramar Brands Group, Inc. (MIRAMAR), with offices in Montreal, New York and Paris, is a world leader in the licensing, brand management and representation of established consumer brands globally. MIRAMAR’s executives efforts and expertise have directly led to the generation of over five (5) Billion USD in annual retail sales of licensed products globally. MIRAMAR’s leading clients include, among others: Lagardère Active Media (Bourse: LGA.PA), Hachette Filipacchi Media (Paris), Hachette Filipacchi Media (US), ELLE, Road & Track, Car and Driver, American Brand Holdings, Hang Ten, Quiksilver’s (Nasdaq: ZQK) Tony Hawk Clothing brand and its Hawk Designs, Inc. subsidiary, Russell Corporation, owned by Berkshire Hathaway (NYSE: BRK.A and BRK.B) and its Spalding division, Design Within Reach (Nasdaq: DWR), The Rays Group’s Split Clothing, Con Surfboards, Maui and Sons and others. Among its holdings, MIRAMAR owns the worldwide intellectual property rights to the “King of the Beach ®,” and “Havuk ®” brands. MIRAMAR’s global retail partners for brands it owns or represents include among others, Kohl’s Department Stores (NYSE: KSS), Dick’s Sporting Goods (NYSE:DKS), Target Stores (NYSE: TGT), Wal*Mart Stores (NYSE: WMT), The Sports Authority , Sport Chalet (Nasdaq:SPCHA), Academy Sports, Big Five Sporting Goods (Nasdaq: BGFE), Costco (Nasdaq:COST), Chicks Sporting Goods and other leading specialty stores and chains throughout the world.