News

December 18, 2009
MIRAMAR BRANDS GROUP APPOINTED AS EXCLUSIVE ELLE DECOR LICENSING AND MERCHANDISING REPRESENTATIVE

 

 

 

 

(Pasadena, California). Pasadena and Montecito, California based Miramar Brands Group, Inc. announced today that it has been appointed the “exclusive” Licensing and Merchandising Representative for Hachette Filipacchi Presse’s (“HFP”) ELLE DECOR brand for North America. As of the October 2009 issue, ELLE DECOR secured the number one position in total advertising pages in the shelter category year-to-date, surpassing Architectural Digest, which held the top spot for 20 years.  The magazine celebrates its 20th anniversary, as the VP, Editor in Chief Margaret Russell and her editorial team have produced a beautiful and chic magazine, which is now the leading luxury design magazine in the U.S.  HFP, based in Paris France, and a division of the Lagardere Group,  is the owner of the ELLE and ELLE DECOR trademarks and logo used in connection with the French and international editions of the ELLE and ELLE DECOR magazines and with high quality apparel, accessories, jewelry, household goods and other products and services.  Lagardere is the largest magazine publisher in the world and the world’s third largest book publisher.

“We are very pleased to extend our successful business partnership with HFP and the Lagardere Group,” said Stephen Y. Ascher, Jr., Group Chairman and Founder of Miramar Brands Group, Inc..  “We are honored to expand our role as HFP and the Lagardere Group’s exclusive Licensing and Merchandising Representative in North America as we continue to work closely together to expand and manage exclusive partnerships for the ELLE DECOR brand.  We look forward to sharing exciting plans together for this incredible brand shortly in North America."

 

 

 

 

 

 

FOR MORE INFORMATION CONTACT:

Eli Shechet at (626) 683-0001, eli.shechet@miramarbrands.com

Or

Stephen Ascher, Jr. at (626) 437-4661, stephen.ascher@miramarbrands.com