News

October 30, 2009
MIRAMAR BRANDS GROUP ENGINEERS EXCLUSIVE RETAIL LICENSE WITH FALABELLA, SOUTH AMERICA’S LARGEST RETAILER, FOR ELLE

 

 

 

 

October 30, 2009.  Pasadena, California. Pasadena, California based Miramar Brands Group, Inc.(MIRAMAR) is pleased to announce today that it has engineered an exclusive retail license agreement for  its client, Hachette Filipacchi Presse (“HFP”) and its ELLE® brand for Latin America with SACI Falabella, Latin America’s largest retailer.  The Official Launch for the ELLE® collection at Falabella will be for Spring in August 2010.  HFP, based in Paris, France, and a division of Lagardère Active Media, is the owner of the ELLE® trademarks and logo used in connection with the French and international editions of ELLE® magazine and with high quality apparel, accessories, jewelry, household goods and other products and services. 

MIRAMAR is Lagardère Active Media’s exclusive Licensing and Merchandising Representative for North and South America.  MIRAMAR also engineered the highly successful retail license for the ELLE® Contemporary Collection with Kohl’s Department Stores, Inc. (NYSE: KSS), the largest Department Store in the US.

Lagardère Active Media produces some 260 magazines – including the world’s largest women’s fashion magazine ELLE and Parisian what's-hot-and-what's-not journal Paris Match -- in some 40 countries on five continents. Other titles in its portfolio include ELLE DÉCOR, Car & Driver, Metropolitan Home, Premier, American Photo, Cycle World, and Woman's Day. Lagardère Active also has radio stations and TV production operations. French conglomerate Lagardère SCA (Euronext Paris: MMB) owns the company, which formed as a result of the merger between Hachette Filipacchi Médias (print) and Lagardère Active (radio, TV, and digital holdings). Lagardère SCA is the largest magazine publisher in the world and the world’s third largest book publisher.

“We are very pleased to announce this exciting and exclusive new partnership between our client, Lagardère Active Media, and SACI Falabella for the ELLE®  brand in South America” said Stephen Y. Ascher, Jr., Chairman of MIRAMAR.  “We are also honored to continue in our long-term role as HFP’s and Lagardère Active Media’s exclusive Licensing and Merchandising Representative in North and South America.  We continue to work closely together in managing the highly successful Kohl’s relationship for the ELLE ‘Contemporary Collection’ and are extremely proud of Kohl’s recent award as Lagardère Active Media’s ‘Global 2009 Licensee of the Year.’  

We look forward to working closely together with our partners at Lagardère Active Media in welcoming SACI Falabella as our exclusive new partner for the ELLE® brand in South America and the exciting upcoming launch in August 2010.”

 

 

 

 

 

 

FOR MORE INFORMATION CONTACT:

Eli Shechet at (805) 222-3040, eli.shechet@miramarbrands.com

Or

Stephen Ascher, Jr. at (626) 437-4661, stephen.ascher@miramarbrands.com