Surya partners with the iconic brand ELLE™ to introduce rug and pillow collections with a Parisian flairOctober 25, 2016
Miramar Brands Group, Inc is pleased to announce that Surya has partnered with its client Lagardère Active Enterprises and its iconic brand ELLE™ to introduce Rug and Pillow Collections with a Parisian Flair.
CARTERSVILLE, Ga. — Oct. 21st, 2016 — Surya will debut at High Point Market a new line of signature rugs and pillows developed in collaboration with international lifestyle brand ELLE. Designed to reflect the brand’s traditional Parisian roots, the collections – which are licensed under the ELLE DECOR name – artfully merge the chicness of Paris city life with touches of femininity, modernity and unexpected elements to deliver trend forward looks for a wide range of lifestyles.
“The ELLE brand is focused on the Parisian lifestyle, and a woman who is confident, informed, independent and authentic,” said Eva Platini-Hernandez, marketing manager, ELLE Licensing. “The new rug and pillow collections designed in partnership with Surya incorporate these attributes into beautiful, statement-making lifestyle products that honor the tradition of classic French style while bringing a modern day twist.”
Since its inception nearly thirty years ago, the ELLE brand has been a recognized name in fashion and home decor. Driven by an eclectic spirit and a passion to mix styles, influences and trends in new ways, the brand focuses on creating products that are accessible to all while allowing each individual to stand out in a crowd. Also under the brand’s umbrella are leading fashion magazine ELLE, and interior design magazine ELLE DECOR, a global decorating and design source for consumers who want to create a more beautiful life.
“With its modern chic, Parisian aesthetic, the ELLE brand adds European flair to the Surya range,” said Lynne Meredith, vice president of product development, Surya. “These versatile new collections complement a diverse array of lifestyles and interiors, while capturing the distinctive essence of French living. We look forward to sharing these inspired new designs with market attendees.”
ELLE DECOR rug collections making their debut at market include:
- D’Orsay – Hand loomed of wool with a medium pile and printed design, the D’Orsay collection’s partially erased traditional motifs are brought to life in softly muted pastels for a vintage, Parisian look that is both modern and classically chic.
- Intermezzo – Classic geometric designs in sophisticated neutrals and grays impart a timeless, elegant look in the Intermezzo collection, hand tufted of New Zealand wool with Tencel accents for rich luster and softness underfoot.
- Lina – The Lina collection, hand tufted of rich New Zealand wool, pairs an assortment of bold geometric shapes with muted brights in daring combinations for a cheerful, energetic look with a distinctively modern feel.
Coordinating pillow collections to be introduced include D’Orsay, crafted of linen and cotton with a printed design; Intermezzo and Lina, both woven of cotton with an embroidered motif; and Reda, constructed of linen and cotton with a quilted design and metallic thread accents.
“As we look for partners to help us design and develop new collections, we look for the experts in the industry,” added Samantha Scragg, product manager, ELLE Licensing. “Surya has such a wonderful reputation in the market, and their products show dedication to quality, innovation and trends. Their designers truly understand the value of brand identity and worked with us hand in hand to maintain a clear message for the ELLE brand.”
The official launch of the ELLE DECOR rug and pillow collections will be held on Monday, Oct. 24 from 11 a.m. to noon during a special presentation in the Surya showroom, titled “ELLE DECOR – 30 Years of Style, Inspiration and Joie de Vivre.”
View a sampling of the new designs.
Surya’s showroom at Showplace 4100 will be open daily from 8 a.m. to 8 p.m., beginning Friday, Oct. 21. Market attendees who schedule an appointment with their Surya sales specialist at www.surya.com/market-registrationby Wednesday, Oct. 19 will receive 10% off their market order (no minimum).
Surya is the premier one-stop source for coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern and texture to offer more than 50,000 fashion forward products, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding. The brand also provides innovative display, merchandising and training solutions to support retailers in successfully promoting and selling home accessories. Surya has showrooms in Atlanta, Dallas, High Point, Las Vegas, Mexico City, New Delhi and Toronto. To learn more, visitwww.surya.com.
About Lagardère Active
Lagardère Active plays a central role in the French media, with power built on such iconic premium brands as Elle, Paris Match, Europe 1, Gulli and Doctissimo. It is a major player in television and radio, with 24 radio stations worldwide, 16 TV channels and France’s number one audiovisual production company. One of France’s premier mainstream magazine publishers, with 15 press titles on the domestic market and a further 81 under license worldwide, Lagardère Active is also among the leaders in terms of digital audiences on the fixed-lined and mobile Internet.
About Miramar Brands Group, Inc.
Miramar Brands Group, Inc. (MBGI) is a global Brand Management Company based in Pasadena, California. MBGI plays a key brand manager role in engineering and maintaining relationships worldwide with global consumer brands for partners like Surya with ELLE and ELLE Decor. MBGI’s partial roster of clients includes Berkshire Hathaway’s Fruit of the Loom®, Russell Brands, Spalding®, Li & Fung, LF Centennial, Millworks, True Furniture, Home Dynamix, Jay Companies, Strategic Partners, the Havuk™ Brand, Miramar®, King of the Beach®, Queen of the Beach™, King of the Court®, Queen of the Court™ and others.
(Download a high res version of the image.)
Surya will debut a new line of rug and pillow collections for ELLE DECOR at High Point Market. Shown: D’Orsay rug, D’Orsay pillow, Reda pillow
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