About Us

“If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trade marks, and I would fare better than you.”

-John Stuart, Chairman of Quaker (ca. 1900)

Miramar is all about the expansion of consumer brands worldwide. Encouraging brands, individuals, corporations, celebrities or entertainers to think in a new way about how they connect in our new global world. Welcome to the future of branding.

MIRAMAR Brands Group, Inc., headquartered in Pasadena, California, is a leading, privately held independent brand management, Direct Channel_SM licensing, consulting, celebrity and media marketing and design company founded by Stephen Ascher, Jr., founder and creator of the Miramar, Sideout®, King of the Beach® and Havuk® brands.  MIRAMAR’s Montecito Brands division, headquartered in Montecito, California, is the Media and Celebrity focused arm of the company.

MIRAMAR’s executive team has over 50 years of combined experience in developing, marketing and manufacturing some of the most powerful brands in the world.  MIRAMAR executives have been responsible for representing and executing some of the largest Direct Channel_SM global wholesale and retail licensing transactions in the industry for its clients. MIRAMAR engineered the three largest direct channel retail license transactions in 2005, 2006, 2007, 2008 and 2009 for its clients.  MIRAMAR’s brand partners include Quiksilver®, Inc. (Nasdaq: ZQK) and its Tony Hawk® Clothing Brand, Berkshire Hathaway (NYSE: BRK.A), Fruit of the Loom®, Russell Brands, Spalding, our wholly owned King of the Beach® brand, Hachette Filipacchi Media U.S., Lagardere Active Media (Euronext-Paris) and its  ELLE®, ELLE Décor, and Metropolitan Home brands, as well as American Brand Holding’s Hang Ten® Brand.  Transactions MIRAMAR has been involved in today now generate over $3 Billion in annual retail sales globally.  Most recently, MIRAMAR has been retained as the exclusive licensing agent for Meg Ryan.

Global Mega Brands emerge each day with ever bolder strategies.  International marketing and Direct Channel_SM partnerships are developing as never seen before.  Will you be there for your brand?

“More Brands Turn Us” for integrated, Direct Channel_SM global solutions to navigate the ever challenging new world of brand identity, corporate licensing, marketing, manufacturing and management.  Whether you are a start-up or a Fortune 500 Company, MIRAMAR has marketing solutions and advisory services to set you apart from your competition.

 

 

Key Management

 

Stephen Ascher, Jr.

Stephen Y. Ascher, Jr. has served as Chairman of Miramar Brands Group, Inc's Board of Directors and as its Chief Executive Officer and President since the Company's Founding in June 2004. From November 1997 through November 2003, Mr. Ascher served as Executive Vice President and head of New Business Development for Cherokee, Inc. (Nasdaq:CHKE).  From June 1983 until November 1997, Mr. Ascher served as Chairman of Sideout Sport, Inc.’s Board of Directors and as its Chief Executive Officer and President since the Company’s Founding. Mr. Ascher is the Founder and creator of the Miramar_TM, Miramarmarine_TM, King of the Beach®, Havuk®, and Sideout® brands. Mr. Ascher received a Bachelor of Arts degree in international business from the University of California at Berkeley in 1984.

 

Paul Shechet

Director

 

Stephen Ascher, Sr.

Executive Vice President and Chief Financial Officer, Principal

 

Eli Shechet

Director of Operations and Global Licensing

 

Lauren Wilde Ascher

Fashion and Merchandising Director